Posts Tagged: marketing business

What to Look for in a Marketing Agency

Does your company need a marketing agency? You won't have a problem finding one. Nowadays, there are ad agencies, interactive marketing agencies, email marketing agencies, and more. These categories represent countless companies from all over the world and, thanks to the Internet, most of them could help you from just about anywhere. But that doesn't mean they should. Before you go putting your eggs in the wrong marketing agency basket, think about the following when considering your options.You can know more about digital marketing via http://h2odigital.ca/.

Business Acumen

This might seem like a no-brainer, but look for this in any marketing agency you interview and you'll soon see why this is so great. Nowadays, interactive marketing agencies are a hot favorite. What a lot of people don't know, though, is that several of them started out as web design firms. While that can be a huge help, it can also mean that while they understand SEO, SEM, analytics, and web design, they may not know how to use these tools to best assist your purposes.

When interviewing options, expect that they'll show up with a solid grasp of your company, your market and how they'll help the two connect.

Design Abilities

Like we just covered, a lot of interactive marketing agencies will already have design chops because that used to be their bread and butter. This is something you should look for from just about any marketing agency.